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PriusThe power of a good idea

Prius
The new Toyota Prius is a big idea. It’s a car where power meets precision, innovation meets vision and performance meets responsibility.

Recognised for its cutting-edge technology, power and performance, the Prius was awarded – amongst other accolades – the title of European Car of the Year 2005. Plus, thanks to Hybrid Synergy Drive® it offers the performance, style and comfort of a family saloon with the environmental performance of a small city car.

The new Toyota Prius – choice without compromise; intelligence without equal. 

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